October 9, 2024
by
Hussein Abou-Eita
π β AI Isnβt Ready to Handle Your Entire Workflow β π
π β AI Isnβt Ready to Handle Your Entire Workflow β π
AI in sales is the buzz right now, and many tools are pushing for full automation of the sales process with AI-powered SDRs. It sounds like a dream come true: Let the bots handle your prospecting while you focus on closing deals. But hereβs the thingβthere are two major problems with this approach.
1. It Doesnβt Sound Like You
Youβre a salesperson for a reason. After countless cold calls, emails, and LinkedIn messages, youβve developed your own unique approach to prospecting. Youβve found your voice, and you know what works for your audience. So why hand that over to an AI that doesnβt have your experience or personal touch?
An AI SDR might churn out generic messages like, βI saw youβre an AE at ACME...β Thatβs not you. Itβs cookie-cutter, and your prospects can spot it from a mile away. The magic of your outreach is in how you relate to people, how you craft your messaging, and how you connect with your leads on a deeper level. Why lose that?
2. It Compromises Quality
AI SDRs, as they stand today, canβt deliver true personalization. Sure, they can scrape the web for basic info, but the level of detail and nuance needed to really catch a prospectβs attention? Thatβs still on you.
Personalized hooks like βI noticed your company just rolled out a new pricing modelβcongrats! Hereβs how we can support your team in this phaseβ¦β are what get responses. But without the right context, AI falls back on the same robotic, one-size-fits-all templates. And letβs be realβhow many times have you received a bland, automated message and immediately ignored it?
A Better Approach: Augmenting Your Process, Not Automating It
We get it. The idea of AI doing all the heavy lifting is appealing, but the reality is weβre not there yet. However, we believe thereβs a smarter way to integrate AI into your sales process that doesnβt compromise your voice or quality.
Our approach focuses on using AI research agents to gather the specifics you needβlike what pricing plans a company offers or insights from a recent press release. Instead of letting AI take the reins completely, youβre still the one steering the ship. You can feed our AI with detailed research, your own examples of successful outreach, and even your personal style preferences.
The result? AI-crafted messages that sound like you, because theyβre still based on your input. Itβs like having an assistant that knows your style and follows your lead, but handles the repetitive grunt work, so you can focus on what mattersβbuilding relationships and closing deals.
Why AI Isnβt Ready to Take Over, But Can Help You Crush the Basics
At the end of the day, AI SDRs arenβt ready to take over your entire workflow. The tech isnβt quite there, and frankly, it shouldnβt be. You bring the human touch to the table, and thatβs what makes you great at what you do. But with the right training and guidance, AI can save you time and help you focus on the bigger picture.
Think of AI as your research assistant, not your replacement. Let it gather the data, take care of the tedious tasks, and even draft some outreach messages based on your expertise. But when it comes to the final touchβthe part that wins the dealβthatβs all you.