Every sales person reading this will know that inbound feels dirty. 

With an outbound lead, you spend time thinking about your ICP, who to reach out to within the company, how to approach your personalisation, how to set-up the cadence and so on and so forth.

With inbound, leads just arrive in your inbox. If you are approaching your content strategy well, they are often qualified leads who are ready to pay for your product. 

That was the case for us when Kaan, founder of First Degree, approached us. Kaan had seen one of our LinkedIn posts and was intrigued - a perfect demonstration of the importance of a solid content strategy.

This was 1 month after we started our design partner program, so we were elated over this inbound lead. 

First Degree is a young VC fund, created by an ex-founder  (Kaan) who was looking to support early stage founders. 

Kaan reached out to us wanting to use GodmodeHQ to find founders of very early-stage startups and investors for his fund. We hopped on a demo call with Kaan and his analyst Mauro, and everything went smooth as butter. 

We then offered Kaan a free trial and onboarded him and Mauro onto our Slack channel, where we kept in touch regarding questions and bugs, something we still do with all of our users. 

After a 1-week free-trial, we hopped on another call with First Degree. Kaan was introduced to the rest of our team. He was a big fan of the product. Here’s what he had to say about it on LinkedIn: 

Kaan was a massive advocate for our product and a great user. After his posts, our inbound traffic increased massively and has not stopped since. We meet with Kaan weekly to discuss our own GTM process. For that reason, he has even updated his LinkedIn to show that he is an investor in GodmodeHQ. 

In the early days, startups have users that make or break them. These are the users that can’t live without your product and never stop talking about it. Kaan was (and still is) one of these users. So much so that after a month of working together, we traveled to Amsterdam to meet Kaan in person at TNW. Here’s a picture of us during the event: 

Today, First Degree use GodmodeHQ to find founders and investors. Then, they enrich them with information from their LinkedIn as well as our AI agent that researches the founders and investors. Our AI then uses all of that data to write and send personalised messages on LinkedIn!

We are super grateful to Kaan for what he has done for GodmodeHQ, so a massive thank you to him and Mauro for our partnership so far.