Heyyo - first, I am in love with all the replies I got to last week's edition (well it was the first one). Thank you, you guys are amazing.

God I gotta say I love this one podcast. Founders

I would particularly recommend listening to the one that goes through Dietrich Mateschitz, founder of Red Bull. The guy is just a big SAVAGE.

Here is why I liked it:

You know a lot of us talk about differentiation. The secret. The one thing that noone has but you do. Peter Thiel made this famous I believe. Nvidia has the magic. It is very real.

Yet it is super duper difficult to achieve. Especially in the early days. If you are not a 20 year academician, you don't tend to have a scientific or technical moat.

Apparently Mateschitz knew this. He started the company when nobody believed in it.

He started by saying: "We are going to create a new category."

If I were to pitch this to anyone, you would think I am just a loser with a pink dream.

I am not going to spoil it for you. Just one last thing:

Do you remember the gossip around "Red Bull has bull sperm inside"? Well imagine if the gossip was created by Red Bull itself.

That's the secret. The gossip. The one thing nobody has.

So why am I talking about differentiation?

Because we are about to go into an age where it is so important yet so difficult to achieve as well. It is also a hypocritical argument.

We tend to view a company not having differentiation until it reaches escape velocity. Now all of a sudden we start justifying why someone is differentiated.

"Google has distribution"

This is now particularly true where AI lets some kid from Ohio copy GodmodeHQ in like a week (noone did yet but could happen).

So what sets us apart when that starts happening?

→ A feeling.

A feeling that:

• makes you feel special

• money

• makes you feel some kind of belonging

• love

• makes you feel happy

• play

What does a B2B SaaS have to do anything with feelings? There is something there but I am still finding out. Chill.

I just know that a new paradigm of software is coming. Whoever figures it out first, will be huge. Like Apple.

It is on the tip of my tongue - I just can't say it.

That is why I am happy I learned how to code. Because it is tablestakes. It helps you think - imagine - prototype - then execute. Just simple stuff. Nothing fancy. It just has to work.

However more than that - how to design. Most of my days is spent on Figma. Amazing tool - also happy they did not get abused by Adobe. Though I would be pretty unhappy if FTC had told me I cannot be a billionaire.

Design, user experience and branding is what differentiates the modern company from the rest.

They invoke a feeling. Some kind of belonging because noone wants to feel like 1 out of 500 matchsticks. That is painful. Everyone wants to be the special one. Hence why we like heroes.

I have more to say on this but if you see anything new around, let me know. I love putting a company in my mouth whenever I can.

→ Shameless plug while I have you

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• We are doing a bunch of work for mid to large companies, automating processes end to end. We can do some more soon. If you have something that you would like to automate, just fill out the form below.

Link

What did you achieve this week?

Yours,

Mert